Sidharth is the Co-founder and MD of Brand New Type, one of the few
companies in the sub-continent with specialised integrated skill sets of
Typeface Design and Experience Design (Advertising, Digital, Brand Strategy and Design) under one roof across New Delhi, Mumbai and Goa. Key clients include Jawa Yezdi Motorcycles, The Gujarat Titans (IPL Team), Bvlgari (Global luxury brand), ABP News Network, PHY Men's Care, Google, Microsoft and Adobe.

He was Managing Director of Wieden+Kennedy India, Head of Strategy at Innocean Worldwide, Australia and Regional Director of Southeast Asia for Saatchi & Saatchi, Singapore. He has worked on some of the most
recognisable brands in the world, including AB-InBev, Nike India, Airbnb,
Audi, Hyundai, Chevrolet, Kia Motors, Mondelez, IndiGo Airlines, Royal Enfield Motorcycles amongst others.

Instagram:
@brand.new.type

Website:
www.brandnewtype.com