Potch Auacherdkul



Potch is a type designer based in Bangkok. He marked a turning point for typeface projects by Huai which have been recognized by well-known type design competitions.  While attending the Maryland Institute College of Art (MICA) for MFA Graphic Design in 2016, Potch created a remarkable process-based typeface design research ‘State’ for the dissertation and became even more passionate about the letterform after graduation. This passion manifested itself in the completion of the Type@Cooper Extended Program in 2018. Potch’s typefaces have been honored by the Type Directors Club, Art Director Club, STA Chicago, Morisawa Type Design Competition, amongst many others.





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